Like most people who are in business, Bradford realized that he needed to take steps to market his services to ensure clients for tomorrow, even while serving those of today. Having just relocated, he was not as aware of the resources available in his new community. He knew it would take time for people to get to know him through networking and was facing some resistance to the cost of his services. With an identified number of clients set for the end of 2016, Bradford was ready to make things happen, in stages.
We identified his three main challenges and determined how he could approach them to his advantage. By breaking them down and talking them through with someone who was not directly affiliated with his business, he was able to take action steps to meet his desired goal.
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