Win-Win is a frame of mind that constantly seeks mutual benefit in all human interactions. When we strive for Win-Win instead of Win-Lose, it means that the outcome will be valuable to both parties and that you will reach agreement or at least consensus. All involved feel good about the outcome and then are on board for making the plan a reality through aligned action.
It’s cooperative, not competitive!
Win-win is a belief in the Third Alternative.
It's not your way or my way; it's a better way, a higher way.
– Stephen R. Covey