Perhaps you are "in sales". Even if it isn’t in our job titles, aren’t we selling something to various people all the time? For instance, do we not “sell” ideas, approaches, and benefits to our services or products? Maybe you don’t work with anyone outside of your organization, but have you ever thought that maybe you are “selling” ideas to your internal customers – colleagues, peers, supervisors, management. What if you are in transition and looking for your next job opportunity? Aren’t you still “selling” yourself, your skills, knowledge, abilities, and prior experience?
As a “salesperson”, you have your own natural style of communicating with other people. Likewise, each current or prospective “customer” has their own buying style. Understanding your style of “selling” and your customers' styles of “buying” is essential to presenting your product or service in THEIR terms, not necessarily YOUR terms.
The following describes the behaviors associated with each buying style:
Which one are you? To learn more about yourself and how to read your prospects, ask us about A Foundation For Success: Better Understanding Yourself & Others.
“You never really understand a person until you consider things from his point of view.” - Harper Lee