Customer loyalty is not something that you can create or buy. Delivering outstanding service that will bring customers back to you over and over again is how to earn your customer’s loyalty. If you take care of them, they will in turn take care of you and your business.
In fact, a customer is the most important visitor on your premises, that you meet, that calls you, sends you an e-mail or that comes to your website. He is not dependent on you – you are dependent on him. She is not an outsider to your business – she is part of it. You are not doing him a favor by serving him – he is doing you a favor by giving you the very opportunity to do so.
How do you treat your customers?
“Today you are You, that is truer than true.
There is no one alive who is Youer than You.”– Dr. Seuss
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